EPISODE 5
Melisse Gelula, Co-Founder of Well + Good.
Today we sat down with Melisse Gelula, Co-Founder of Well + Good, the pioneering wellness media company and two-time Webby award winning site.
She immediately started crying. Just kidding. We tried really hard but she only admitted to waking up with a tear in her eye because her work is her mission. We think that’s pretty lucky.
She likes to think of us all as Godmothers of wellness. Zoe thinks this is gangster (in a mafia kind of way). Erica prefers to think of us all in sparkly dresses (in a fairy kind of way).
Melisse shares her start-small-but-think-big strategy. Guess it was a good strategy – they managed to turn a few thousand dollars and a newsletter into many millions, making them yet another example of work wives who are crushing it. We think that’s BAWSE.
With great power comes great responsibility. Post-acquisition, Well + Good will now reach 34 million viewers monthly. That’s some serious responsibility.